C
One by Custle

Create. Sell.
Grow.

One is the operating system for social-first businesses — built for people selling through DMs, comments and social posts, not desktop-era storefronts.

No clunky corporate tools. No complex workflows. Just one place to run the business.

Social-native

Built for DMs & comments

All-in-one

Orders, inventory, customers & more

Growth focused

Insights and automations to scale

Trusted by creators and brands across multiple platforms

InstagramWhatsAppFacebookShopifyMeesho

Good evening, Alex 👋

Here's what's happening with your business today.

Last 30 Days

14

Active orders

+12% vs last 30d

109

Fulfilled

+18% vs last 30d

5

Cancelled

-8% vs last 30d

₹42.6k

Net profit

+24% vs last 30d

₹938

Avg. order value

+16% vs last 30d

₹18.2k

Costs & deductions

+10% vs last 30d

Sales overview

Net profit

₹42.6k

₹42.6k

Status breakdown

128
Fulfilled109 (85%)
Active14 (11%)
Cancelled5 (4%)

Top channels

Instagram₹22.4k53%
WhatsApp₹12.6k30%
Facebook₹5.1k12%
Others₹2.5k5%

Recent orders

View all

#4 · Women Wide Leg Trousers

Sara Khan · +91 98765 43210

Fulfilled₹1,299

Vitals

Business intelligence and reporting

2 Days7 Days15 Days30 DaysCustom
OrdersInventoryCustomersGeography

128

Total Orders

14

Active

109

Fulfilled

5

Cancelled

₹1.2L

Gross Revenue

₹42.6k

Net Profit

₹938

Avg. Order Value

₹18.2k

Costs & Deductions

Volume trend

Orders per status, selected range

Status breakdown

128
Fulfilled109 (85%)
Active14 (11%)
Cancelled5 (4%)

Orders

Track, manage and fulfil customer orders across all channels

Export+ New Order

₹4,398

Filtered selling

₹1,635

Filtered cost

₹2,403

Filtered profit

5

Items in view

Order IDCustomerChannelStatusTotal
#4Women Wide Leg TrousersSam ManekshawAmazonPending₹999
#3Women Wide Leg TrousersKuchipudi MondalWhatsAppPending₹999
#2Floral DressSanjay SalunkheFlipkartConfirmed₹800
#1Floral DressAjit AggarwalFlipkartPending₹1,600

Overview — every channel, one queue

No more chaos

The old way

  • Copying and pasting DMs into notebooks
  • Inaccurate manual stock counts
  • Juggling five tabs to ship one product
  • Customers waiting hours for order confirmation

The One way

  • Chats auto-sync into active orders
  • Inventory updates in real time
  • Every channel managed in one panel
  • Automated, branded customer receipts

The line-up

Turn chats to orders

Converse

Captures Instagram DMs and WhatsApp conversations as trackable orders — no more scrolling back through chat history to remember what someone paid for.

Smart inventory

Reserve

Tracks stock across every channel you sell on, flags low stock before you oversell, and keeps variants in sync automatically.

Instant insights

Vitals

A real-time dashboard of what's actually selling — top products, order trends, and growth, without exporting a single spreadsheet.

Market like a brand

Amplify

Runs campaigns and customer-list automation so promotions go out to the right people without manual list-building.

Growth insights

Ascend

Surfaces demand and pricing signals from your own sales and stock data, so restocking and pricing decisions aren't guesses.

Sells everywhere you do

Instagram DMWhatsAppShopifyAmazonFlipkartMeeshoWooCommerceONDC

No spreadsheets. No exports. Just one system.

Ready to run your business from one place?